The cycling world converged at Lee Valley Velodrome in London for the much-anticipated Ice Bike trade show, where leading brands under the Madison line up, showcased their latest innovations. Hosted by the renowned product distributor, the event was a hub of excitement and discovery for a lot of cycling businesses, whether that be in store and online retailers or just individual cycling workshops. Let’s delve into the highlights and insights gained during this exhilarating experience.

The backdrop of the Lee Valley Velodrome set the stage for a captivating display of cutting-edge cycling products. The iconic venue provided the perfect atmosphere for bike traders and industry professionals to explore the latest offerings from top-notch brands.

Ice Bike brought together an impressive lineup of brands, featuring industry giants such as Shimano, Dyna Plug, Vittoria, Maxxis, Genesis, Park Tool, and many more. The exhibition floor was a treasure trove of cycling excellence, showcasing the diversity and innovation present in the current cycling landscape. Among the myriad of products on display, a few gems stood out, capturing the attention of attendees. The Shimano RX Range of Gravel Shoes took center stage, with a potential new color variant sparking interest among the crowd. The perfect blend of style and functionality, these shoes hinted at the future of cycling footwear. “Gravel” seemed to be a big theme at this years Ice Bike.

Another noteworthy innovation was the Vittoria Air-Liner Tyre Inserts, a game-changer in tire technology. Designed to enhance performance and durability, these inserts promise to revolutionise the riding experience, offering cyclists a new level of control and confidence on various terrains. We like the look of these so much that we now have them in stock available in either the 29er size wheel or the smaller 27.5 size wheel.
29er –
27.5 –

Thule made a statement with their new line of Duffel Bags, combining practicality with sleek design. These bags are set to become an essential companion for the travelling cyclists, offering ample storage and durability for all types of adventures when cycling abroad. Word on the street is that Team Cycles buyer extraordinaire offered a Mars Bar and 3 Packets of Hula Hoops in exchange for 4 bags.

Aztec unveiled their latest E-Bike Disc Brake and Pads, catering to the growing market of electric bikes. With a focus on efficiency and reliability, these components are set to enhance the braking systems of e-bikes, ensuring a safer and more enjoyable ride.

Insights from Seminar Talks

The seminar talks at Ice Bike provided valuable insights into the evolving landscape of the cycling industry. A notable trend highlighted was the significant increase in sales of E-Bikes and Cargo Bikes. As more cyclists embrace the benefits of electric-assisted and cargo-carrying bicycles, the industry is witnessing a shift in consumer preferences. If you are looking at potentially getting your hands on an E-Bike but aren’t sure if you want full suspension, folding or even a cargo bike, why not check out our full range of E-Bike stock here ->

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In response to this growing demand, bike shops are adapting their strategies. The seminar revealed that bike shops have increased their available floor space by nearly 25% to accommodate the rising popularity of E-Bikes and Cargo Bikes. This shift reflects the industry’s commitment to meeting the evolving needs of cyclists and embracing the future of urban mobility.

In conclusion, Ice Bike 2024 was not just a trade show; it was a glimpse into the future of cycling. With innovative products, insightful seminars, and a vibrant atmosphere, the event left attendees inspired and eager to embrace the latest advancements in the world of bicycles. As we reflect on the experience nearly a week later, the question remains: What will the next Ice Bike reveal about the ever-evolving world of cycling?