DMR is a mountain bike brand with deep roots in dirt, trail, and gravity riding, creating bikes, pedals, frames, and components since 1995. Known for iconic products like the V12 pedal, Deathgrips, and the legendary Trailstar, DMR has built a strong reputation for making tough, rider-tested kit that performs properly where it matters most.
Built by a passionate team of experienced riders and designers, DMR works closely with team riders and key figures in the sport to develop products that go beyond the brief. With more than 30 years behind the brand, DMR continues to create market-leading MTB components and complete bikes designed through real riding, real feedback, and a genuine love for being out on the trails.