Elite is one of cycling’s most established names, with over 40 years of innovation in indoor training, hydration and rider-focused accessories. Since 1979, the brand has developed smart trainers, bottles, bottle cages and cycling technologies designed to support riders both at home and out on the road.
Best known for its indoor training expertise, Elite smart trainers have become a benchmark for riders and teams around the world, powering everything from structured winter sessions to online racing. Alongside that, Elite’s bottles, bottle cages and practical accessories remain a staple choice for cyclists who want dependable, well-designed kit from a brand deeply rooted in the sport.