Bontrager is a rider-focused components and accessories brand built around quality, innovation, and a no-compromise approach to design. From replacement parts and upgraded components to wheels, tyres, saddles, and finishing kit, Bontrager creates products designed to improve the ride in practical, meaningful ways.
The brand traces its roots back to Keith Bontrager’s garage in Santa Cruz, California, where careful testing, inventive engineering, and close attention to detail shaped its early reputation. That same mindset still drives Bontrager today, with products developed to deliver dependable performance and thoughtful design for riders of all kinds.