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Project Black – Your Dream Build, Unlocked Week by Week

Get ready for Project Black, our biggest, boldest Black Friday event yet! This November, we’re turning your dream bike build into a reality, one week at a time. Each week, new deals unlock across bikes, components, tech, and clothing—carefully designed so you can assemble the ultimate setup by the end of the month. The twist? The discounts are hidden until they go live, meaning every week brings a fresh surprise.

Whether you’re chasing a complete upgrade, hunting for the latest cycling tech, or looking to refresh your wardrobe for winter, Project Black gives you the chance to build it all while enjoying exclusive savings. Stay tuned and plan your dream build, because the more you follow the weeks, the closer you get to the ultimate ride.

Weekly Unlocks – Build Your Dream Ride


Week 1 - 3rd November – Bikes

UP TO 41% OFF - ROAD BIKES
UP TO 60% OFF - MOUNTAIN BIKES
UP TO 29% OFF - GRAVEL BIKES
UP TO 48% OFF - ELECTRIC BIKES
UP TO 20% OFF - KIDS BIKES


Week 2 - 10th November – Wheels & Components

🔒 DISCOUNT LOCKED


Week 3 - 17th November – Cycling Tech & Accessories

🔒 DISCOUNT LOCKED


Week 4 - 24th November – Clothing & Apparel

🔒 DISCOUNT LOCKED


Black Friday Weekend - 28th November

🔒 DISCOUNT LOCKED

Each week, new deals appear here—check back to unlock the savings and complete your dream bike build.

Workshop mechanic building a wheel
WORKSHOP SERVICING Enjoy exclusive savings on workshop services this month — the Super Deluxe Service is now £200 (was £250), and the Full Suspension Electric Bike Full Service is now £300 (was £400) Bookings can be made online or in-store. BOOK NOW
Cyclists holding mountain bikes for a picture
KIELDER FOREST BIKE HIRE 20% off all bike hire booked during November USE CODE 'PBHIRE20' AT CHECKOUT. Ride in November, or book in November and ride later in the year – perfect if you’re planning ahead. Online booking is the easiest and quickest way to secure your hire and claim the discount. BOOK NOW

At Team Cycles, we’re proud to offer everything you need for your next adventure. From our Gateshead store to the trails of Kielder Forest, we bring the best bikes, kit, and service to your doorstep. Follow Project Black, plan your build, and take advantage of the deals designed to make your cycling experience unforgettable. Don’t miss out, your dream ride is just a week away. Oh - and did we mention Free Bike Dleivery on all bikes!

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